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Course Details


Digital Marketing

The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Cost-Per-Click (CPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook.


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Introduction to Digital Marketing

  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behaviour & Navigation
  • Branding & User Experience
  • Developing a Digital Plan

Search Engine Optimization

  • Keyword Research
  • How Google Works
  • Search Engine Factors
  • OnPage & Off¬Page Optimisation
  • Meta Tags, Images, Content, Video
  • Links and How to Get Them

Search Engine Marketing

  • How to Create a PPC Campaign
  • Implementing Your PPC Budget
  • Targeting Your Advertising
  • Measuring & Managing Your Campaigns

Web Analytics

  • What is Website Analytics?
  • Google Analytics Explained
  • Understanding your KPIs
  • Measuring Website traffic
  • Setting up Goal and Event Tracking
  • Increasing traffic to your Website

Planning Integrated Digital Marketing Campaign

  • Examples of Integrated Marketing Plans
  • Using the Best Digital Marketing Channels for Maximum Impact
  • Create an Integrated Digital Marketing Plan

Social Media Marketing 1 & 2

  • What is Social Media Marketing?
  • Overview of Facebook, Twitter, LinkedIn
  • Overview of Blogging, YouTube and Flickr
  • Increasing Website Traffic Using Facebook, Twitter, and Video


  • Google Adwords Fundamental
  • Google Display Network

Leads to Certifications

  • Google Adwords Fundamental
  • Google Display Network

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